• Clear design
• Hierarchy
• Typography
• Structure
• The creative process
• Defining the creative brief
• Needs analysis
• Research
• Concepting
• Listening to understand
• Brainstorming
• Transparency
• Communication
• Empathy
• Empowerment
• Demographic targeting
• Power of suggestion
• Happy accidents
• Having fun
• Laughing
• Social responsibility through design
Analysis & Research
• Defining the brief
• Research
Discovery & Inspiration
• Brainstorming
• Thumbnails,
Development
• Concepts
• Mockups
• Pitch and review
Production
• Preparation
• QA and QC
Favorite Designers & Artists
• Aaron Draplin
• Saul Bass
• Paul Rand
• Milton Glaser
• Henri de Toulouse Lautrec
Favorite Mediums
• Linocut print
• Woodblock print
• Letterpress
• Screenprint
• Digital Displays
Creative Roles
• Senior Graphic Designer
• Design Lead
• Creative Director
• Brand Manager
• Motion Designer
• Animator
• Photo editor
Creative Operations Roles
• Creative Operations Manager
• Print Production Design Manager
• Quality Assurance (AQ) Design Manager
• Project Manager
• Digital Media Coordinator
• Production Coordinator
• Signage and way-finding
• Wide-format print
• Experience design (wallscapes, signage)
• Interpretive design & displays
• Out-of-Home advertising
• Direct Mail
• Marketing materials
• Flyers
• Posters
• Media kits
• Merchandise design
Digital
• Social Media
• Digital Display (animated and static)
• Storyboarding
• Email and banner ads
• Web Design / Architecture
• Digital signage
• App Design (UX / UI)
• Newsletters
Branding
• Brand guidelines & style guide development
• Iconography
• Typography
• Color theory
• Logo design
• Illustration
• Campaign concept design
• Event design
Adobe CC & Design programs
• After Effects
• Illustrator
• Indesign
• Photoshop
• Acrobat
• Dreamweaver
• Figma
Printers
• Screenprinting
• Digital printing
• Offset printing
• RIP Software
Project Management
• Asana
• Lytho
• Smartsheets
Microsoft Suite
• Word
• Excel
• Powerpoint
• Google Office
Education
• Albuquerque Public Schools
• New Mexico State University
• University of Miami
• University of Berkeley
• Carrington College
• Grand Canyon University
• Grossmont Community College
• Cuyamaca Community College
Entertainment
• AMC
• Netflix
• Huly
• Paramount Pictures
• Sony
• Universal Pictures
• Time Warner
• Walt Disney Studios
• MGM Resorts
• Caesars
• Cirque du Soleil
Food and Beverage
• Coca-Cola
• Pepsi-Co
• Mc Donald's
• Taco Bell
• Arby's
• Qdoba
• Chipotle
• Anheuser-Busch
• Mars - Wrigley
• Peet's Coffee
• Panera Bread
Government
• Marshal Service
• FBI
• DOJ
• DEA
• TSA
• Air Guard
• Army Guard
• US Forest Service
• Bernalillo County
• New Mexico MVD
• City of Albuquerque
• City of Columbus
Healthcare
• Ascension Healthcare
• Lovelace Health System
• Davita Health Group
• Blue Cross Blue Shield
• Carrie Tingley Children's Hospital
• Presbyterian Health
• Scripps Healthcare
• Comfort Dental
Media & News
• ESPN Sports
• CBS
• NBC
• Comcast
• KRQE
• Time Warner
• iHeart Media
• Verizon
• HBO
• Warner Brothers
• TBS
• Comcast
Non-profit & Public Service
• The Ad Council
• OAAA
• Girl Scouts of America
• Ability Connection
• Rio Grande Food Project
• Gizmo's Kitchen
• Food for the Soul
Sports
• ESPN Sports
• CBS Sports
• NBC Sports
• Fox Sports
• NFL
• MLB
• University of New Mexico
Transportation & Travel
• Alaska Airlines
• Southwest Airlines
• United Airlines
• Waze
• Uber
• Lyft
• Mercedes Benz
• Lexus
• Ford
• Kia
• Jaguar
• Audi
• Toyota
Retail
• Target
• Walmart
• Macy's
• CVS
University of Wisconsin - Stevens Point
• Bachelor of Fine Arts in Graphic Design
• Business Administration - Minor
• Art History - Western Europe
University of New Mexico School of Business Leadership
Human Resources - Certificate
Yavapai College
Web Design - Certificate
San Diego College of Continuing Education
• Interactive Media - Certificate
• Front End Development - Certificate
• Project Management - Certificate
• Mobile App Development. -Certificate
Grossmont College
Diversity, Equity, Inclusion - Training Program
NCMPR Medallion Award, Silver
Illustration
NCMPR Medallion Award, Silver
Direct Mail, Postcard design
NCMPR Medallion Award, Silver
Poster series
OBIE Award, 1st place
Out-of-Home Media
San Diego County - Best in Class
Animation, multimedia PSA campaign
San Diego County - 1st Place
Animation, multimedia PSA campaign
Public Service Appreciation Award
Issued by the US. Dept of Justice
Illustration & Branding - PSA Campaign
Public Service Appreciation Award
Issued by the US. Forest Service
Out-of-Home Media - PSA Campaign
American Advertising Federation
Communications Chair
American Marketing Association
Board member
American Institute of Graphic Arts
Outdoor Advertising Assoc. of America
National Association for Interpretation
Taproot Foundation (Ad Council Partner)
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