ascension healthcare

Target audience

Children, adolescents, and young adults from birth through 21 years of age, along with their parents and family caregivers across Central Texas. A significant portion of the audience includes un- or under-insured families across Central Texas relying on community-supported and philanthropic care.

Media

OOH, Social

Key objectives

Building brand awareness and Differentiation for the launch of the new facility 

Problem

Generating "buzz" around the launch without flooding the marketing with stale or corporate style messaging.

Solution

As local healthcare competition intensified, the team sought to propel the Dell Children's brand by lifting up the iconography, pairing it thoughtful copywriting and enhancing the playfulness of the icons in clever ways.

Creative Roles

Graphic Designer, Creative Lead, Animator

Target audience

General population 

Media

Vehicle wraps (ambulance, vehicle, bus, golf carts)

Key objectives

Brand awareness, emergency branding

Problem

Follow local, regional and federal governance guidelines for emergency vehicles. The design needed to follow brand guidelines while also conveying the look and feel of an emergency vehicle.

Solution

Utilized simple aspects of the Ascension branding to generate uncomplicated visual interest 

Creative Roles

Graphic Designer, Design Lead