cornerstone search partners

Target audience

 Chief Audit Executives, CFOs, Controllers, and Risk Leaders to hire Senior through VP-level talent.

Media

Brand kit

Key objectives

Cornerstone Search Partners is a Chicago-based boutique executive search firm specializing exclusively in Internal Audit recruitment, IT Audit recruitment, Corporate Tax recruitment, SEC Reporting recruitment, and Financial Reporting search. They were looking for a brand kit to promote their new and upcoming business venture.

Problem

Marketing a service that people generally associate with stress, confusion, and financial pain. Unlike lifestyle brands that spark joy or excitement, tax brands must overcome several deeply ingrained industry hurdles to capture attention and build genuine engagement. The industry is crowded with the same imagery and standard corporate styles.

Solution

Leaning into the boutique style of the company really made this brand successful. The colors were softened, the tone was more personal and the look was still edgy and modern with angled elements, but does not come off as harsh.

Creative Roles

Creative Director, Brand Manager, Graphic Designer, Production Manager