project management

Forms

Creative

Creative Briefs, Asset Request Forms, Change Requests Forms, Legibility Guides, Creative Specs and Guidelines, Creative Resources

Production

Digital Media Posting Forms, Spot Trafficking system, Location Tracker, Dynamic Content Font Chart, Server Upload System

Processes development

SWOT Analysis, Creative Service Requests, project trackers

Programs

Lytho, Asana, Marcom Central

Developed a full Creative Department for an out-of-home advertising startup company over the course of five+ years including operations structure, materials, scope, SOWs, and creative lifecycle timelines. Empowered Creative, Marketing and Sales teams with a long-term structure for future success, sustainability and growth.

Plan

Implemented short-term and long-term goals for the department. Created organizational systems, forms, automation, PM tools, and operational structures. Due to agile company structure and tech culture, we integrated project management systems for agile work teams including automation, programs, apps, and plug-ins to allow for cross-department collaboration. Creative regular team meetings allowed for analysis, collaboration between Creative, Marketing, Production, Tech and Sales teams.

Developed and organized

Developed Creative Department forms for: campaign creative briefs, creative job submissions, change requests, asset requests, model releases and designer training guides and creative checklists

Created design templates and standards for: style guides, brand guidelines, mockups, install design guides, print specs, proof sheets, asset hierarchy and taxonomy, design script automation.
 

Marketing and Sales Development included: Retargeting Forms, Asset Request Form, Proposal Process, Sales Creative & Marketing Guide, Media Kits

Processes Implemented

Root Cause Analysis, GANTT Charts, Job logging and tracking