brand management & governance

I actively monitored and oversaw brand compliance through all stages of the design lifecycle from concepting through production for multiple high profile branding projects and campaigns. My keen eye for detail in monitoring brand consistency through all creative stages prevented risks of inconsistent messaging, visual misrepresentation and regulatory exposure. Brand oversight was essential to protecting the organizations’ reputation, ensuring consistency and maintaining trust with key stakeholders, and ultimately honoring design choices involved in brand building and decision making.. 

I managed contracts involving creative rights including type of rights, timing of rights, and usage of rights for many high profile brands. Managing usage rights is essential for protecting intellectual property, maintaining legal compliance, and preserving the value of creative and digital assets. I established strong policies and tracking systems that maximized the value of the resources while respecting the rights of creators and rights holders.