Target Audience
Gen Z and Millennials -teens to young adults
Media
OOH
Key Objectives
Link the varied fruit flavors and bright colors of Skittles to the magical experience of a rainbow.
Core Ideas
Product promotion was the main goal for this effort.
Challenge
Brand and product promotion on a challenging 3D surface of vehicle wraps.
Solution
Vehicles "wrapped" in Skittles iconic brand packaging resembles a large Skittles package.
Creative Roles
Creative Direction, Creative Production, Brand Manager
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