taco bell

Target audience

Gen Z and Millennials who value intensity, big flavor, novelty, and playful food experiences.

Media

OOH - Static

Key objectives

Launch an innovative, high-impact product generating cultural buzz and drives store traffic.

Core ideas

Feature both the full Taco Bell logo/brand identity and official Doritos chip packaging and branding in all materials to emphasize the legitimacy of the collaboration.

Challenge Co-branding

Solution: Bold black text on white background showcases both branded products. The bold text and images resemble a unification of the two products. The white space at the bottom of the layout provides breathing room for the logo.

Creative Roles 

Art Director, Production Designer