AMC

Target audience

AMC viewers of AMC's show "Better Call Saul"

Media

OOH

Key objectives

Creative Operations design and production for television set

Core ideas

The billboard was to be used in the filming of the episode.

Challenge

Production setup - Color matching 

Color needed correction due to two filming locations of the wide format print.. One location was on a sound stage, the other was filmed on-site outside.

Solution

Colors tests and samples were taken for matching outside to inside envir

Creative Roles

Associate Creative Director, Brand Governance, Creative Operations Manager

Target audience

AMC viewers of AMC's show "Better Call Saul"

Media

OOH

Key objectives

Creative Operations design and production for television set

Core ideas

The billboard was to be used in the filming of the episode.

Challenge

Production setup - Color matching 

Color needed correction due to two filming locations of the wide format print.. One location was on a sound stage, the other was filmed on-site outside.

Solution

Colors tests and samples were taken for matching outside to inside envir

Creative Roles

Associate Creative Director, Brand Governance, Creative Operations Manager

Target audience

Avid watchers of AMC's show "The Walking Dead"

Pop culture, movie, television, gaming, and anime enthusiasts who are anticipating Comic-Con

Core age demographic 17 to 34 years old spanning Millennials, Gen Z, and Gen Alpha

Media

SPEC design for guerilla advertising on the OOH medium

Core ideas

A targeted out-of-home marketing event where multiple wrapped vehicles congregate, drive, or park in at high-traffic areas to create massive brand impact an the annual Comic-Con event.

Creative concept

One visual design would provoke a shock value inline with the plot of the show.

A second design would act more as a promotional awareness for the new season of the show.

Creative Roles

Associate Creative Director, Brand Governance, Creative Operations Manager