Target audience
Creative professionals, small businesses, and individual website creators
Media
OOH
Key objectives
Promote Squarespace utlizing creative from a local artist contest.
Core ideas
Fleet wraps will "swarm" in a guerilla marketing effort at SXSW event
Challenge
Multiple creative on multiple vehicle wraps.
Solution
Layout creative in a way that it was flexible to each vehicle body design ensuring critical elements are within
Creative Roles
Brand Advisor, Production Designer
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