lyft

Target audience

Millenials, GenZ

Media

OOH, vehicle wraps

Key objectives

Unsuspecting passengers in these branded cars participated in an immersive competition, answering quizzes about Singapore. Ten lucky winners were awarded all-expenses-paid, five-night trips to Singapore to experience its innovative and cultural aspects.

Core ideas

Lyft vehicles in San Francisco were wrapped with "YourSingapore" branding to promote Singapore as a culturally progressive and innovative des

Problem

Combining design elements from Lyft and Your Singapore brands to create a co-brand. Going through the approval process for both brands with the Brand Managers. 

Solution

Incorporate co-branding efforts for "Your Singapore" and Lyft into the design utilizing the main pink brand color from Lyft and the shapes from the "Your Singapore" brand.

Creative Roles

Creative Director, Production Designer, Brand Manager

Target audience

Millenials, GenZ

Media

OOH, vehicle wraps

Key objectives

Brand Awareness

Problem

Develop a campaign for Lyft corporate Brand Awareness. The ask was for the branded wraps was simplicity.

Solution

Utilize the main pink brand color with a pattern overlay that reflects the cylinder Lyft sign on Lyft vehicles. The purple pattern allows for ease of design transition around the vehicle.

Creative Roles

Creative Director, Graphic Designer, Production Designer, Brand Manager