nfl

Target audience

Youth and young adults (teens to mid-40s) who are energetic, seek refreshment, and enjoy pop culture, music, and sports, positioning itself as modern and fun. Energetic, fun-loving, enjoy music, sports, and digital trends.Average to high earners, including students, employees, and professionals. Seeks refreshment, taste satisfaction, and views Pepsi as part of their lifestyle. 

Media

OOH, DOOH

Key objectives

Pepsi and NFL co-branded campaign celebrating

Challenge

Co-branding - partners shared reputational risk with a joint marketing cultural push

Solution

Aligned operational goals, timelines, and corporate values for the campaign and tailored the creative accordingly

Creative Roles

Co-Brand Manager, Graphic Designer

Target audience

The father-duo commercials encourage adult children to talk to their parents about scheduling routine heart scans and vascular screenings.

Media

:15 Video

Key objectives

Archie and Peyton Manning teamed up for a series of TV commercials and public awareness campaigns for Ascension St. Vincent in Indiana focusing on heart health, vascular screenings, and preventive care.

Creative Roles

Digital Asset Manager - Usage rights management, Legal

Target audience

Ascension Saint Thomas's joint replacement program patients

Media

:30 Video

Key objectives

The advertisements linked then coach Mike Vrabel's football-winning mindset and drive with the successful patient outcomes of Ascension Saint Thomas's joint replacement services. The creative direction leaned heavily into the emotional narrative of the "comeback," comparing recovering from joint pain and surgery to bouncing back on the football field.

Creative Roles

Digital Asset Manager - Usage rights management, Legal