major league baseball - mlb

Target audience

Local residents in the San Diego metropolitan area, young and diverse lifestyle-driven sports fans, and cross-border supporters in Mexico.

Media

OOH, vehicle wraps

Key objectives

Generate excitement around the upcoming season opener for the San Diego Padres

Core strategy

The Padres wrapped local commuter and rideshare vehicles with prominent team imagery and branded assets.

Design solution

The team utilized Wrapify’s "SWARM" feature, coordinating multiple wrapped vehicles to gather at specific locations and key community touchpoints to maximize local brand buzz.

Creative roles

Brand Compliance Manager

Outcome

The San Diego Padres partnered with Wrapify for an out-of-home vehicle-wrap advertising campaign that drove a massive 1,005% increase in game-day foot traffic to Petco Park. What began as a pre-season test was extended multiple times eventually running through the entire Major League Baseball season.