United states Forest service

Target audience

Families who live near natural resources

Media

Digital, web

Key objectives

"Urban forestry" often goes unexplored by local residents. The mindset is that the beauty is "just there" and people don't often appreciate what is so known to them.

Core ideas

This PSA campaign was to get local residents who live near national forests, grasslands, and monuments to explore their local resources that are in their own backyards.

Creative Direction, Graphic Designer

Target audience

Families who live near natural resources

Media

Digital, web

Key objectives

"Urban forestry" often goes unexplored by local residents. The mindset is that the beauty is "just there" and people don't often appreciate what is so known to them.

Core ideas

This PSA campaign was to get local residents who live near national forests, grasslands, and monuments to explore their local resources that are in their own backyards.

Creative Direction, Graphic Designer

Target audience

Familes

Key objectives

Rebrand

Core ideas

The Capulin Snowplay Area needed a rebrand due to negative press. Contrasting energetic colors and bold graphics bring energy to the design. The Forest Service shield is referenced (the shape of the logo is the child turned on the side and the tree of the USFS logo was brought into the background.

Problem

The area had no branding or recognition

Solution

Develop a fun illustration style to begin the brand development. Full brand kit will be created in the future.

Creative Roles

Creative Director, Graphic Designer

Target audience

Families

Key objectives

Rebrand

Core ideas

The key objective of the “One Less Spark, One Less Wildfire” campaign was to reduce the number of human-caused wildfires by educating the public about how everyday activities can accidentally create sparks and start fires.

Problem

Manage multi-agency participation for the co-branding effort.

Solution

Creative goal was to develop messaging around avoidable wildfires, protecting lives and property, reducing environmental damage, and keeping firefighters safer by "eliminating one potential source of ignition at a time." The "One Less Spark" message combined with a contrasting rugged graphic approach was chosen for the visuals to relay simplicity.

Creative Roles

Production Designer, OOH Creative Director