US DEPARTMENT OF justice

Target Audience

General public, law enforcement stakeholders, media company stakeholders

Media

Digital Out-of-Home (DOOH)

Key Objectives

Law enforcement agencies use digital billboards and public screens to share real-time emergency information and raise awareness for bank robberies. 

Challenge

Media industry groups such as the Outdoor Advertising Association of America (OAAA) link directly to law enforcement databases. When a local market bank robbery has taken place, digital outdoor advertising companies override regular billboard rotations within minutes to display emergency information for high impact rotations.

Solution

Design a user friendly DOOH dynamic content "template" that can be accessed, created and input by stakeholders in law enforcement and media companies.

Creative Roles

DOOH Creative Lead,, Digital Media Coordinator

Target Audience

General public, law enforcement stakeholders, media company stakeholders

Media

Digital Out-of-Home (DOOH)

Key Objectives

Out-of-home (OOH) AMBER Alert and missing children campaigns use digital billboards and public screens to share real-time emergency information and raise awareness for abducted or missing kids. Because digital billboards are placed along high-traffic highways and city streets, they turn everyday commuters into active witnesses who can immediately contact law enforcement if they spot a matching vehicle or child.

Challenge

The National Center for Missing and Exploited Children (NCMEC) and industry groups such as the Outdoor Advertising Association of America (OAAA) link directly to law enforcement databases. When an AMBER Alert is issued, digital outdoor advertising companies override regular billboard rotations within minutes to display emergency information for high impact rotations. 

Solution

Design a user friendly DOOH dynamic content "template" that can be accessed, created and input by stakeholders in law enforcement and media companies.

Creative Roles

DOOH Creative Lead,, Digital Media Coordinator

Target Audience

Men ages 18-36

Media

DOOH

Key Objectives

The FBI utilized the DOOH medium to advertise job openings throughout the year. 

Challenge

The FBI stakeholders needed the ability to advertise multiple jobs within specific time periods on digital media. It was necessary for the medium to be editable in real-time.

Solution

The digital advertisement utilized the dynamic content functions of the DOOH medium to advertise multiple jobs through the 8 rotations of the ads. The ads were specifically designed in a template style where the image and information could be adjusted accordingly by the stakeholders within the digital content system..

Creative Roles

Creative Lead, Digital Media Coordinator