city of columbus, oh

Target audience

Adults 21+, hyper-targeting college aged adults around university campuses 

Media

OOH, media mix

Key objectives

First-of-its-kind partnership between the City of Columbus, Anheuser-Busch, and Lyft.

The program aimed to reduce drunk driving by shifting consumer mindsets from finding a designated driver to proactively planning ahead and becoming a "designated rider" via ridesharing.

Problem

Co-branding, brand reputation

Solution

The design borrowed elements from each of the three brands (color, shapes, patterns and typography) and married them together to form a unified concept  

Creative Roles

Art Director, Production Designer, Creative Project Manager