sandhill watershed area wildlife blind

Target audience

Psychographics   

• Local wildlife enthusiasts (specifically observers of the Sandhill Crane)

• Regional recreators

• Educators and Researchers (focus on state colleges in the region)

• Wildlife photographers and artists

Demographics

Local recreators

• Adult males and females, Ages 25 - 54, Seniors 65+

Artists and photographers

• Adult males and females, Ages 25-54

Researchers: Students

• Adult males and females, Ages 18 - 24

Researcher Professionals

• Adult males, Ages 25-54

Educators

• Women with Children, Adults with influence, Ages 24-36

Media

Illustration, branding

Print - Interpretive signage, wayfinding

Main theme

The unique combination of environments and conditions within The Sandhill

Wildlife Area provides scientists, researchers, educators, artists and members of

the public with opportunities to understand the area’s distinctive wetlands that are

important to sustaining our living world.

Problem

An interpretive plan and proposal was needed to be designed and created for the development of a new wildlife blind for the Sandhill area.

Solution

Style

• Direct, clean, clear and simple (but not boring) to convey information

• Serene and reflective of the local environment

Color theory

• The chosen color combination is a representation of the prominent area evergreens, marshes and waters. Deep teals, blues, and greens also convey feelings of health, tranquility and an abundance and harmony.

Creative Roles

Interpretive Planner, Interpretive Designer, Creative Director