meals on wheels

Target audience

Shift perceptions from an old-fashioned food delivery service into a modern, urgent movement against senior hunger and isolation.

Media

Major national television, digital, and print rollouts featuring real seniors and high-profile public service announcements. Collaborated with platforms and major brands (Uber) as an official rideshare partner to support volunteer mobility and local delivery logistics.

Key objectives

Shift perceptions from an old-fashioned food delivery service into a modern, urgent movement against senior hunger and isolation.

Creative challenge

Overcome dated perceptions that viewed the organization as merely an old-fashioned meal provider.

Creative solution

Animated the new brand in a fun and simple way by highlighting typography as a "character" in the video and utilizing sound as a supporting character.

Creative Roles

Art Director, Animator, Graphic Designer