sedona community garden

Target audience

Local neighborhood residents, families, low-income individuals needing fresh food access, and urban dwellers looking for green spaces in the Sedona, AZ community.

Media

Branding, posters, direct mail

Key objectives

Establish a recognizable, trusted identity that fosters local ownership, attracts volunteers and funding, and clearly communicates its mission to the neighborhood

Problem

New brand identity for developing a new community initiative.

Solution

Brought in local flavors of the Sedona area for the brand colors - turquoise, brown, rusty orange. Developed the brand with friendly fonts that also lend themselves to playful, organic natural forms.

Creative Roles

Art Director, Illustrator