grossmont college

Target audience

College students and campus visitors returning to California state college campuses upon campus reopening post Covid-19 pandemic 

Media

Print (signage, window clings)

Key objectives

Convey the message "We are here for you" to reassure unease of students, faculty, staff and visitors returning to campus 

Solution

Design look and feel was to reflect a sense of serenity (inspired by the rolling hills of the landscape). A muted and soft color palette was chosen to pair with the main teal color of the college brand. Clean, friendly, sans-serif fonts were chosen for simplicity and ease of readability in multiple languages..

Creative Roles

Senior Graphic Designer, Creative Lead

Target audience

College alumni, theatre supporters, families, M/W 25-64

Media

Illustration

Print - postcard, posters

Digital - social media, static display 

Key objectives

Create a design standard for the theatre season. The seasonal print and digital materials should be branded as a cohesive package throughout the school year.

Solution

This minimalist style pays homage to the time periods in which many of the chosen productions are set. It taps into nostalgia to escape the reality of today. This style is great to represent a collection of a cohesive body of work that is rooted in years past.

Design elements chosen: 

• Bold, minimal, contrasting colors

• Geometric shapes and silhouettes

• Symmetrical compositions

Creative Roles

Creative Director

Target audience

Student population ages 18 - 24 who are food insecure and under-housed 

Media

Animated display, email, social

Key objectives

Event branding

Problem

Many students at the college who suffer from food insecurity do not understand all the resources available to them. Every month student services hosts a food drive where students are able to get free groceries.

Solution

We titled the event "Pack the Pantry". Members of the community are able to drop off food donations, while students utilize a service to obtain them. The chosen design was to be playful and organic for use on digital media.

Creative Roles

Motion Designer, Design Lead, Creative Director, Project Manager

Target audience

College students ages 18-24 (minority populations)

Media

Animated display, email, social

Key objectives

Call to action for students to get out and vote. 

Problem

Many college students do not vote (including the "Dreamers"). 

Solution

Digital messaging was chosen as a play on words to "Vote your Voice" and "Voice Your Vote".

Creative Roles

Animation Designer. Design Lead