peet's coffee

Target audience

"Coffee People" who appreciate authentic, expertly made coffee and seek sophisticated options.

Media

OOH

Key objectives

Product promotion and branding

Core ideas

Peet's Coffee 

Challenge

Multiple sized medium

Solution

Use wide format OOH media to act as an large "menu". Focus on the rich, deep color of the cold brew and hint at SF fog, clean design.

Creative Roles

Creative Director, Brand Manager, Creative Operations Manager