Target audience
Leisure travelers and price-sensitive customers who typically shop around for the best price and assume "cheap" flights mean an uncomfortable journey
Media
OOH
Key objectives
Branding, Product pomotion
Core ideas
Branded fleet promoting low fairs between San Francisco and Hawaii
Challenge
Brand placement for production design.
Solution
To remain within brand guidelines, the design was focused on the sides of the vehicle with whitespace on the back.
CREATIVE ROLES
Brand Manager, Senior Graphic Designer
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